VISUAL METAPHOR

A visual metaphor is the representation of a person, place, thing, or idea by means of a visual image that suggests a particular association or point of similarity. It's also known as pictorial metaphor and analogical juxtaposition.

Examples and Observations

"Studies of visual metaphors used for rhetorical purposes generally concentrate on advertising. A familiar example is the technique of juxtaposing a picture of a sports car . . . with the image of a panther, suggesting that the product has comparable qualities of speed, power, and endurance. A variation on this common technique is to merge elements of the car and the wild animal, creating a composite image..."

Visual Metaphor in an Ad for Absolut Vodka
"[The] subcategory of visual metaphor involving some violation of physical reality is a very common convention in advertising...An Absolut Vodka ad, labeled 'ABSOLUT ATTRACTION,' shows a martini glass next to a bottle of Absolut; the glass is bent in the direction of the bottle, as if being drawn toward it by some invisible force..."


MAN RAY PHOTOGRAPHY
Man Ray (born Emmanuel Radnitzky), 1890 – 1976, was an American visual artist who spent most of his career in France. He was a significant contributor to the Dada and Surrealist movements. He produced major works in a variety of media but considered himself a painter above all. He was best known for his photography, and he was a renowned fashion and portrait photographer. Ray is also noted for his work with photograms, which he called “rayographs” in reference to himself.



CHEMA MADOZ PHOTOGRAPHY
Jose Maria Rodriguez Madoz (born 1958) better known as Chema Madoz, is a Spanish photographer, best known for his black and white surrealist photographs.
Chema Madoz studied Art History at Universidad Complutense de Madrid between 1980 and 1983. It is here that he was first exposed to the study of photography and imaging.






CHEMA MADOZ ARTWORKS

EXERCISE: Create  visual metaphors using Chema Madoz´s artworks as example.
Create at least 2 images, use b/w and you can also use gimp.

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