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VISUAL METAPHOR

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A visual metaphor is the representation of a person, place, thing, or idea by means of a visual  image  that suggests a particular association or point of similarity. It's also known as pictorial metaphor and analogical juxtaposition. Examples and Observations "Studies of visual metaphors used for  rhetorical  purposes generally concentrate on advertising. A familiar example is the technique of juxtaposing a picture of a sports car . . . with the image of a panther, suggesting that the product has comparable qualities of speed, power, and endurance. A variation on this common technique is to merge elements of the car and the wild animal, creating a composite image..." Visual Metaphor in an Ad for Absolut Vodka "[The] subcategory of visual metaphor involving some violation of physical reality is a very common convention in advertising...An Absolut Vodka ad, labeled 'ABSOLUT ATTRACTION,' shows a martini glass next to a bottle of Absolut;...
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CAMERA SHOTS AND ANGLES

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CAMERA SHOTS There are many ways to frame a subject within a shot, which can range from showing their entire body to fixating on a finer detail, such as their eyes. In choosing the most fitting shot, you’ll need to bear in mind the message that you’re trying to communicate to your audience. Here are some of the most common types of shots and how you can go about using them: Establishing shot Often included at the beginning of a scene, the establishing shot helps to build ambiance and may give a nod towards the context of what’s to come. It generally comes in the form of a long shot and indicates where (and sometimes when) the scene is taking place. Full shot The full shot is just as the name implies and shows the entire body of the subject from head to toe. This shot tends to focus more on the character’s movement and gestures, rather than their state of mind. Medium shot Also known as the ¾ shot, the medium shot typically shows the subject from the knees up...
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